Chemena Kamalis, the creative force behind Chloé’s Spring 2025 collection, is a name that has quickly become synonymous with innovation, sustainability, and cultural depth in the world of fashion. With her roots in a rich and diverse cultural heritage, Kamalis has brought fresh perspective and vision to the iconic Parisian fashion house. Her Spring 2025 collection is a perfect example of her ability to seamlessly blend artistry, tradition, and modernity—a debut that’s capturing attention worldwide.
Born to Persian and French parents, Chemena Kamalis’ multicultural upbringing has had a profound influence on her approach to design. Her early years were spent between the bustling, historic cities of Tehran and Paris, two places that shaped her aesthetic sensibilities. Her Persian roots instilled in her a deep appreciation for intricate patterns, textiles, and traditional craftsmanship, while the streets of Paris exposed her to the elegance of European fashion and contemporary art.
Kamalis initially pursued a career in architecture, studying at prestigious schools in France. However, it wasn’t long before her passion for design extended beyond buildings. The tactile beauty of textiles and the expressive nature of fashion drew her in, leading her to shift focus from architecture to apparel. She began experimenting with fabric manipulation and innovative techniques, setting the stage for her entry into the fashion world.
Her breakthrough came when she was noticed by fashion insiders during an exhibit showcasing her experimental textiles, which mixed architectural principles with sustainable materials. This attention eventually led her to Chloé, where she was brought on as a key designer for the brand’s creative team. In 2023, Kamalis was appointed as the head of Chloé’s creative direction, with her first major runway collection for Spring 2025 being one of the most anticipated releases of the season.
For Chloé Spring 2025, Kamalis has drawn inspiration from both her Persian heritage and her passion for sustainability. The collection reflects her dedication to eco-conscious fashion, with a focus on natural fabrics, ethical production methods, and a deep connection to the environment. It’s a collection that speaks to the modern woman who values beauty and luxury but is also mindful of her impact on the planet.
One of the standout features of the collection is Kamalis’ use of organic materials—cotton, linen, silk, and hemp—woven into garments that are both structured and flowing. The textures of the fabrics are a tribute to her architectural background, with pleating and draping that evoke the fluid lines of modernist design. Each piece in the collection feels like a wearable work of art, with shapes that are both minimalist and deeply detailed.
Kamalis also incorporated elements of Persian craftsmanship, paying homage to traditional weaving techniques and motifs often seen in Persian rugs and textiles. This is especially visible in the embroidery and surface embellishments that adorn many of the pieces. The collection features vibrant hues reminiscent of the intricate mosaics of Persian palaces—deep sapphire blues, rich terracotta reds, and sun-kissed golds—woven into flowing tunics, wide-legged trousers, and elegant dresses.
Kamalis has introduced a new “modular fashion” concept in this collection, which includes pieces designed to be worn in multiple ways—transforming long dresses into shorter skirts or jackets that can be layered into different outfits. This approach encourages consumers to invest in fewer, higher-quality pieces that can be styled in a variety of ways, reducing the need for constant consumption.
Chloé, under Kamalis’ direction, continues its legacy of feminine empowerment, and the Spring 2025 collection encapsulates this ethos beautifully. Kamalis has designed garments that celebrate the body’s natural form—flattering, yet comfortable—allowing women to move with ease and confidence. Her silhouettes range from soft, voluminous shapes to more tailored, structured looks, offering versatility for the multifaceted lives of modern women.
Another highlight is the collection’s balance of masculinity and femininity. Kamalis embraces gender fluidity through oversized blazers and high-waisted trousers, yet softens them with delicate embroidery or flowing silk scarves. This blend of strength and softness is at the heart of her design philosophy, creating a wardrobe that empowers women to embrace both their power and grace.
Chemena Kamalis has not only revitalized Chloé with her bold designs but also brought her unique personal narrative into the heart of the fashion house. Her multicultural background, commitment to sustainability, and architectural eye for detail have redefined what it means to create luxury in the 21st century. The Chloé woman under Kamalis’ vision is independent, conscious, and aware of her place in the world.
With the Spring 2025 collection, Kamalis has set a new standard for eco-luxury, proving that fashion can be both beautiful and responsible. Her vision for the future of Chloé is clear: a brand that remains elegant and forward-thinking while respecting the planet and celebrating the artistry of craftsmanship.
Cover Photos by: Inez and Vindoodh